Data, Analytics & AI Leader

Turn your data into a
growth engine

I help scale-ups and companies in gaming, mobile marketing, and healthcare build the data infrastructure, attribution models, AI-powered analytics, and semantic layers they need to make faster, smarter decisions — and grow.

Work with me See my expertise

20+

Years in data & analytics

12+

Years in gaming & marketing data

Data orgs built from scratch

Industries: gaming, marketing, medical, finance

Gaming Mobile Marketing AdTech Healthcare AI & LLMs

Capabilities

Where I deliver impact

Specialized expertise at the intersection of data engineering, analytics, AI, and marketing intelligence — built across 20 years in the field.

Mobile Marketing Attribution

End-to-end attribution design for UA and retargeting — from MMP setup and event taxonomy to multi-touch models that connect spend to LTV across every channel.

MMP Integration Multi-touch Attribution UA Optimization

Retargeting Measurement

Incrementality testing, holdout frameworks, and real-time dashboards to separate signal from noise and prove — or disprove — retargeting ROI with statistical rigor.

Incrementality A/B Testing Campaign Analytics

Creative Intelligence

Internal platforms and pipelines that ingest creative performance data, surface winning signals, and feed creative teams with actionable iteration hypotheses.

Creative Analytics Performance Signals Automation

Data Warehouse & Pipelines

Scalable cloud data warehouses and ETL/ELT pipelines built from scratch — designed to handle high-volume event data with reliability, low latency, and zero guesswork.

BigQuery / Snowflake dbt CI/CD for Data

Semantic Layer & AI-Powered Analytics

Unified metrics layers, LLM-powered data interfaces, and self-serve analytics that let product, marketing, and finance teams get answers instantly — driven by AI, not manual report requests.

Looker / Metabase Semantic Layer LLM Interfaces AI Analytics

Medical Records & Clinical Data

Design and implementation of medical record systems, clinical registries, and healthcare data warehouses — built to the standards required in regulated medical environments.

Medical DWH Clinical Registries Healthcare Data

Industries

Where I have deep domain knowledge

Not just data skills — actual fluency in the problems, metrics, and decisions that matter in each vertical.

Mobile Gaming

UA, monetization, and retention analytics at scale across major studios

Mobile Marketing & AdTech

Attribution, retargeting, creative measurement, and campaign LTV

Healthcare

Medical records, clinical registries, and DWH migrations in regulated environments

Finance & MarTech

Performance analytics, marketing automation, and financial data pipelines

Background

20 years building data systems people actually use

I started in healthcare data at Maccabi — one of Israel's largest health organisations — where I built medical record systems and led DWH migrations from scratch. That foundation in high-stakes, regulated data shaped how I think about quality, governance, and reliability.

Over the past 12 years I've worked at the leading edge of gaming and mobile marketing analytics — at Playtika, Huuuge, Papaya Gaming, and Bidalgo — always in seats where you have to deliver working systems, not just slide decks.

I've built five data organisations from zero, and I hold a patent in social-proximity data exchange technology.

View full profile on LinkedIn →

2026 – Present

Data Strategy Advisor

Independent

Gaming, marketing & finance startups

2025 – 2026

VP Data

PlayVault

2023 – 2025

BI & Analytics Group Manager

Papaya Gaming

2022 – 2023

Data Strategy Advisor

Independent

Gaming, marketing & finance startups

2021 – 2022

Head of Data Engineering & BI

Communix

DWH from scratch, attribution & retargeting automation

2020 – 2021

Head of Marketing Data

Huuuge Games

Built marketing data infrastructure from scratch

2019 – 2020

Head of BI & Analytics

Bidalgo

Built data department and ETL infrastructure from zero

2017 – 2019

BI Manager, Marketing

Playtika

UA platform serving 80 users, cross-functional team leadership

2015 – 2017

Co-Founder / Head of Data

Balancera

Built and sold a mobile marketing analytics platform; patented social-proximity data exchange

2012 – 2014

BI Project Lead

Jajah

2006 – 2012

Data Warehouse Team Leader

Maccabi Healthcare

Medical records, clinical registries, DWH migration from AS400/DB2

How I work

From ambiguity to impact

A focused, hands-on approach — built around shipping working data products, not decks.

01 — Discover

Understand your landscape

Map your data environment, pain points, and the decisions you need to make faster and with more confidence.

02 — Design

Architect the right solution

Design the warehouse, pipelines, and models scoped precisely to your maturity level and budget.

03 — Build

Hands-on delivery

I write code, build pipelines, and configure analytics tooling directly — not just advisory recommendations.

04 — Enable

Hand off with confidence

Full documentation and knowledge transfer so your team owns the system independently after engagement ends.

Social proof

What collaborators say

From leaders I've worked alongside across gaming, marketing, and data engineering.

Erez has a rare ability to translate complex data challenges into concrete solutions. He built our entire attribution infrastructure in weeks, not months — and it worked in production from day one.

VP Marketing

Mobile Gaming Company

What sets Erez apart is that he's both strategic and hands-on. He didn't just tell us what to build — he built it alongside the team, and everyone learned enormously in the process.

CTO

AdTech Scale-up

Our UA team finally had real visibility into what was actually working. The platform Erez designed gave us the speed to act on data in real time — it changed how we make budget decisions.

Head of User Acquisition

Gaming Studio

Turn your data into agrowth engine